In the last chapter we talked about the on page optimization factors that can cause your website to be banned by Google.
Those things included:
Alt Image spamming
Meta tag stuffing
Title tag stuffing
Which were only a few of the SEO “no-no’s” you should stay far away from.
In this chapter I’m going to dive into some of the offpage optimization factors/techniques that you should never ever do. First let’s dispel some popular myths.
If a “link farm” is linking to your website you’ll get penalized and or banned from Google – FALSE
If unrelated websites are linking to you, your website will get penalized – FALSE
Page Rank 1 websites won’t help you because Google does not display Pr1 websites in their backlink list – FALSE
None of the above are true statements for the simple fact that
Think about that for a minute. If any of those could actually penalize your website, how many people do you think would simply add their competitor’s websites to link farm websites, unrelated websites, and low PR websites? Unfortunately, it would be quite a few.
The only way you can get penalized by offpage optimization is if YOU link out to “bad neighborhoods”, which would be:
Penalized websites (websites that are “gray barred” by Google)
Now, you would think this would be a pretty easy thing to stay away from, right? Wrong!
Ok, now several months go by, and in the meantime, I’m doing all kinds of “black-hat SEO”
After doing all of this Black Hat SEO, Google decides to ban my website, which gives me a “gray barred Page Rank”
and I’m no longer in Google‘s index of websites. I’m completely gone from Google. So what, right? I mean, you could care less since it’s not your website…
Well, guess what? Your still linking to my website, which is now considered to be a “bad neighbor” and you could actually get penalized MAJORLY for linking to me, without even doing anything differently to your own website!
Think about that for a minute…
You could actually drop hundreds of search positions without even knowing what you’ve done wrong!
That is why it’s very important to keep a close eye on who you’re linking to. If you a do a link exchange with a website, check back to that website every once in awhile to make sure that they haven’t been “gray barred” by Google.
This is one of the top reasons that people get penalized by Google, and the sad part is, they have no idea what they’ve done wrong because they haven’t actually CHANGED anything on their website!
Any easy way to check on your link partners is to use the tool that I mentioned in chapter 4.
You can actually use to see if you are linking out to any bad neighbors. If you are, then delete their link immediately and I can almost guarantee you will see an increase in your ranking.